iControl what iWant
At podCALGARY we are deeply passionate about Podcasting but our enthusiasm is often met with doubt and skepticism about the validity of this medium. I [Doug Nouwen] don’t personally think that the masses will come to know “Podcasting” as intimately as we have but I do believe it will greatly impact the way we all consume our media.
Podcasting is shifting the need for content to be available at a certain time to being available on demand. This goes against the norms of conventional broadcast and makes it possible for the audience to dictate exactly what they want and when.
Quality content will always find an audience and where it is produced regularly you can expect that audience to grow. That is why this web space was created – to introduce the community to relevant content and help bridge the gap between the audience and producer.
This online and on demand delivery medium also serves as a level playing field that can be employed by independent producers and conventional broadcasters. The end result is a far more diverse selection of content for the audience.
Many “nay-sayers” of this medium quickly dismiss its value saying, “it’s something for the kids and their iPods.” People with this opinion are missing a key ingredient of this medium – relevance. Without relevance this medium is with out value to an individual.
To those that are just discovering this medium or don’t believe it has value I encourage you to consult the Calgary Podcast Directory to learn what’s being produced in your community. Alternately there is a comprehensive directory of Podcasts produced nationally at: Canadapodcasts.ca. Or, visit a porthole like the Yahoo! Podcasting Directory and challenge its search field with criteria you care deeply about.
When you engage podcasting you will soon discover what we have come to know about this medium: we can schedule our own TV and radio stations with the programs we care most about and enjoy them when it’s most convenient for us. We are in control.
Doug Nouwen
Founder, podCALGARY.org
July 14th, 2006 at 8:03 pm
Very well put sir, nicely done.