I think with the explosion of “user created content” like podcasts, and vid-casts, as well as social media like blogs, the internet is becoming a more useful part of people’s lives. Now, even though 77% of Calgary adults are “online”, are they make good use of what is there? Do they know what is there? (unfortunately porn, casinos and spam are easily found) I have notice, at least in my industry, most people can use basic email and a word processor on their computers and that is it. Once you show them some other useful tools, they start seeing more value in that computer. It is up to creators, podcasters and bloggers to guide people into this world and show them how they can easily get this content and how can enrich their lives.