An important part of 125,000
After unveiling the new iPods to the world this week Steve Jobs also noted some important growth in the world of podcasting. According to Apples last count there are now 125,000 podcasts listed in iTunes.
“This is amazing material,” said Jobs. “It’s free, and over 25k are video podcasts.”
While they didn’t bother to note how many came from each part of the world the important fact remains that this is a viable and growing medium. And this is true for Calgary as well. Our list of Calgary podcasters has grown a great deal since we began tracking over a year and a half ago.
In traditional television and radio this amount of choice is absurd. So it stands to reason that they would select only the programs with the broadest appeal to cast over the air.
But with podcasting there is no limitation. A program of any subject can be of any length and is consumed when the audience wants it – not when the broadcaster airs it. Thanks to services like iTunes we can pick our own shows and program our own channels to enjoy.
I don’t credit Apple with inventing something here. I credit them with making it better.
September 6th, 2007 at 8:41 pm
The question I have right now, is can you search and subscribe to podcasts with the new ipod “touch”. If you can buy music through the “wifi itunes” store, and subscribe either there or at least through safari then it takes the computer out of the equation.
If it really gets that easy to subscribe then listenership will grow.