News when you can use it
Global television recently launched podcasts of local news coverage from Calgary. Previously the national broadcaster offered just one feed, from Toronto, audio only. Now it has 14 separate feeds from across the country and two of them are from Calgary!
Global was very considerate of the audience offering the same programming in both audio only & video formats. I own a video iPod myself but opted for the audio feed so I can listen to the show during my commute.
Making local news content available on demand is a big step for broadcasters in our community. Could this take away from the traditional viewing audience? No – not significantly anyway. It will help them grow new audience and they will discover this like every independent podcaster that has come before them.
I believe that a significant portion of the audience core will completely transition away from traditional broadcastings in favor of on demand network technologies. But the infrastructure and user adoption are still several years away from being popular on mass. However, it is worth noting that Global Calgary is already prepared to serve those needs now.
Welcome Global Calgary to this medium we call podcasting. We’re proud to have you pioneering with us.
- Doug Nouwen
The Global News Hour Podcast (Audio)
October 26th, 2007 at 6:52 pm
This is great, I’ve subscribed to the Audio feed. (I’ve got a touch but like you Doug I would rather listen) I consider myself pretty much in the “loop” but because I listen to so many podcasts, I can be a bit out of touch on local events.